1. About the programme
The Pure by Adobha Affiliate Programme is operated by Adobha Agro Pvt Ltd, the company behind Pure by Adobha and its owned brands.
Approved partners can earn commission by referring customers to www.purebyadobha.com through their assigned affiliate links or referral codes.
Programme contact: sales@adobhaagro.com.
2. Who can apply
Applications are welcome from creators, recipe bloggers, home bakers, cooking instructors, publishers, and relevant community organisers across India.
Individual applicants must be at least 18 years old. Businesses must apply through an authorised representative.
We assess content quality, audience relevance, authenticity, and suitability for our products. There is no fixed minimum follower count. Applying does not guarantee acceptance.
Participation begins only after written approval and acceptance of these terms.
3. Commission
The standard commission is 10% of eligible net product revenue.
Eligible net product revenue means the amount paid for qualifying products after all discounts, excluding GST, shipping, and other charges.
For example, ₹500 of eligible net product revenue earns ₹50 commission.
Commission applies to qualifying first and repeat purchases attributed to the partner. There is no automatic lifetime commission on a referred customer.
Bulk orders, international orders, offline sales, and separately negotiated transactions are excluded unless approved in writing.
4. Referral tracking
Approved partners receive a unique referral link and/or code.
For link-based referrals, the attribution window is 30 days from the qualifying click, subject to the customer’s tracking choices and technical limitations.
If multiple partners refer a customer, the last valid affiliate click within that window receives attribution. A valid affiliate code entered at checkout takes priority over link attribution. Only one partner receives commission per order.
Cross-device purchases, blocked cookies, or purchases without a valid link or code may not be attributed automatically.
Partners may report a missing referral within 30 days of the order date. We will review available evidence without sharing private customer information.
5. Qualifying and excluded orders
Commission becomes eligible only when an order is fully paid, delivered, and has completed a 30-day validation period after delivery without a pending return, refund, or dispute.
No commission is payable on:
- Cancelled, unpaid, fraudulent, or fully refunded orders.
- Self-referrals, including purchases by the partner or their business for their own use.
- Test orders or purchases designed to generate artificial commission.
- Orders generated through prohibited promotional methods.
Partial refunds reduce commission proportionately. Later refunds or chargebacks may be adjusted against future earnings, with an explanation provided.
6. Customer offers
Partners may communicate only offers authorised by Pure by Adobha.
The current welcome offer is ₹99 off an eligible first order with a product subtotal of at least ₹499 after the standard product discount and before the welcome discount.
Shipping is calculated after all customer discounts: ₹99 below ₹299 and free from ₹299 for serviceable domestic destinations.
An affiliate code does not provide an additional customer discount unless expressly stated. Current store offer terms apply.
7. Statements and payouts
Approved commission is paid monthly by the 15th of the following month, subject to a ₹500 minimum payout balance, complete payment documentation, and any applicable tax requirements.
Balances below ₹500 carry forward. On programme closure or a partner’s departure, undisputed approved balances will be settled within 60 days once required documentation is complete, even if below ₹500.
Partners receive a statement showing attributed orders, adjustments, approved commission, and payouts. Statements will not disclose customers’ private contact or payment information.
Applicable tax deductions may be made. Partners must provide accurate identity, tax, invoice, and bank information when required through the designated secure process.
8. Samples and paid content
Samples are provided selectively and are not guaranteed.
A sample does not create a requirement to publish content or give a positive review. Any required deliverables, deadlines, upfront fees, exclusivity, or additional usage rights must be agreed separately in writing.
Partners retain ownership of their original content. Reposting permission must be agreed; use in paid advertising requires separate written permission.
9. Honest promotion and disclosure
Partners must clearly disclose affiliate commissions, gifted products, and other material connections in relevant content, following applicable advertising requirements and platform rules.
Disclosures must be prominent, easy to understand, and in English or the language of the content. Use an appropriate label such as “Ad” or “Affiliate,” alongside a clear explanation that qualifying purchases may earn commission.
Share genuine experiences and use accurate product information. Do not make unsupported health, nutrition, certification, environmental, or performance claims.
10. Prohibited activities
Partners must not:
- Send spam, use purchased contact lists, or continue contacting people who opt out.
- Create fake reviews, engagement, orders, or misleading testimonials.
- Publish unauthorised coupons or list codes on coupon/cashback sites without approval.
- Run paid advertising, bid on our brand names, or impersonate our official accounts without written permission.
- Use forced redirects, hidden tracking, cookie stuffing, or other deceptive attribution methods.
- Collect customer payments or represent themselves as authorised company agents.
11. Programme changes and termination
Either party may end participation by written notice.
We may suspend participation immediately for suspected fraud, material breaches, or misuse while reviewing the matter. Only earnings connected to invalid activity may be withheld or reversed; undisputed valid earnings remain payable.
Commission changes will be communicated at least 15 days before taking effect and will apply prospectively. Existing qualifying orders retain the rate applicable when placed.
After termination, partners must stop presenting themselves as active partners and stop distributing referral links and codes.
12. Privacy and relationship
Application and partner information is used to assess applications, administer referrals, communicate about the programme, prevent fraud, and process payments, as described in our Privacy Policy.
Partners are independent participants, not employees or authorised agents. No sales or earnings are guaranteed.
Questions and statement disputes should be sent to sales@adobhaagro.com, normally within 30 days of receiving the statement. Adobha Agro will review the records and provide an explanation.